No matter what business approach you use, getting things right is the key to progress and growth. From Key Performance Indicators to Click-Through Rates, you need to monitor and track every metric and statistic to keep your business in line
We all live in an English-first world. As the most spoken language globally, even if you are not a native English speaker, you still would have come across various English movies, songs, or TV shows growing up.
Starting your affiliate program to drive in new customers towards your business is a bulletproof and indomitable strategy. It ensures not only the success of your business but also its sustainability. However, while promoting your program, you should not get laid-back about acquiring new customers and just pass all of your worries to the affiliate partners.
When it comes to affiliate marketing, tons of questions might run through your mind. Is affiliate marketing still profitable? How much time needs to pass before you start earning a decent income through affiliate programs? All doubts are genuine, and you should clear them before stepping into this new genre
Even though click-through attribution is the most widely-used conversion attribution model in online advertising, many advertisers do not rely simply on clicks. Rather, they prefer a more comprehensive approach to analyzing the users' behavior before completing a target action on the website. In such a case, impression tracking is a significant metric that allows marketers to measure their ad performance more accurately.
Now that you have a grasp of the fundamentals of affiliate conversion tracking, let's explore some genuinely effective strategies. First on the list is tracking conversions beyond sales, which means monitoring actions such as sign-ups, downloads, and more.