Starting your affiliate program to drive in new customers towards your business is a bulletproof and indomitable strategy. It ensures not only the success of your business but also its sustainability. However, while promoting your program, you should not get laid-back about acquiring new customers and just pass all of your worries to the affiliate partners.
Besides, to get the result you desire, you have to put an extra effort into engaging your potential affiliate partners. Your partners control one of the most valuable resources in the industry, internet traffic. Keeping them engaged in your product is crucial for the success of your business.
Affiliate marketers are vital in bridging the gap between you and your audience’s interest. With tons of new products, these marketers have become much pickier in choosing new services and interests. As an affiliate marketer/manager, it is your role to extend an irresistible offer they would love to promote and share with their audience. It would help if you attracted the correct affiliate marketers that would drive high-quality traffic to your product.
What Is an Affiliate Offer?
In simple terms, as a marketer, your motive is to advertise a particular product or a service and get an affiliate commission every time your audience buys it. You would first choose an item that you want to market and then create an offer. An affiliate marketer would then come across this offer and decide to promote it on your behalf. When a buyer purchases the product, the affiliate marketer will get a small payout from your commission.
When you want to make your offer available for the marketers, you can either set them on the company’s website, in an affiliate network’s directory, or choose an affiliate management platform.
Every publisher has its unique way of posting an offer. This is how an affiliate offer in AffiRails looks like.
The main components of our affiliate offer are:
a. Offer Preview
An offer preview links a page that markets and promotes the offer the marketer is trying to sell. This is the page that converts a viewer to a buyer. When people refer to an affiliate offer, they are usually referring to the offer preview.
b. Description
The description includes detailed information about the advertised product/service. This section may also include a small brief about the brand.
c. Creatives
When a marketer promotes a product, he might need various visual materials like logos or banners. The marketer uses this creative material to create promotional content for their product/service.
d. Conversion Flow
Marketers promote a product with the desired outcome for their promotional campaign. This can either be the installation of a new app or making a purchase. The conversion flow section helps the marketers determine what action they need to trigger their user’s reactions to the product.
AffiRails affiliate offers also include various requirements to the marketer’s location, their targeted conversion rates and limits, the audience sources that are allowed, and much more.
How Do Potential Affiliates Evaluate Offers?
While marketing a product online, your user’s trust and engagement is the most valuable and finite resource. Every time an affiliate marketer shares an ad, they put their users and their trust on the line. So, choosing an offer that matches your audience’s interests is essential.
There are a few key things a marketer should consider while they are choosing an affiliate offer to promote.
i. Vertical
Vertical is the main category a marketer chooses to select their product. The category could be anything from eCommerce to dating. The vertical should match the interest of their audience. Or else, it would just lead to low conversion rates and minimal commission.
ii. Niche
Niche is a much smaller sub-category of the main category the affiliate partners have chosen. This is usually a specific market, targeting a small, highly convertible group of people. For example, credit cards for kids, vegan bread, dating services for divorcees, etcetera. The smaller the niche, the higher is their referral commission.
iii. Product
Most affiliate marketers prefer promoting products that line with their identity and one they are familiar with. This just helps them relate and market the product much more effectively to their audience. Most marketers prefer advertising massive-use physical products. These are much more popular amongst audiences and drive more conversion.
iv. Conversion Point
In simple terms, the conversion point is the action we want our ad viewers to take. It contains the marketer’s promotional strategy, like content formats and marketing channels.
v. Payouts or Commissions
Payout refers to the amount a marketer would receive for a product once he makes a conversion. The higher the layout, the more marketers would like to promote the affiliate offer.
7 Tips to Make Your Affiliate Marketing Offers Compelling
The secret to running a successful affiliate program is to attract the right affiliate partners to your product. Here are a few tips and tricks to help you create an irresistible affiliate marketing offer that your partners won’t resist.
1. Promote Specific High-value Products
Most affiliate marketers prefer promoting a brand rather than an individual product/service. They usually think that this may increase their chances of conversion, as the customers can land on the brand page and choose whatever they like.
However, this trick might just confuse your customers, and they may end up buying nothing. The chances of missing the mark are way too high. So, it would help if you tried creating an offer for a specific high-value product rather than a brand. Try offering your partners solid profit margins. Letting them win their payout would increase your chances at a handsome commission.
2. Create Targeted Offers
Creating targeted offers is the key to a successful affiliate offer. Almost 80% of consumers are more likely to purchase from a brand that gives them a personalized buying experience. This is the best method to drive more viewers to your product and get a higher commission.
However, providing a fully-fledged personalized experience might be a little challenging when it comes to affiliate marketing. But you can narrow and filter your audience by their location, devices, operating systems, etcetera. AffiRails’s Smartlink feature helps you refine your audience. It collects users’ data, analyzes it, and then redirects the user automatically to the most suitable offer for them. You can explore our Smartlinks guide and learn more about it.
3. Provide Detailed Information About Your Offer
A precise and detailed description of your affiliate offer is the best method to reach out to the correct partners. This would automatically help you eliminate the unsuitable partners for your product. Here are a few things that you should include in this section
- An accurate description of the product you are marketing, along with a brief company introduction.
- Marketing channels that you prefer for your product and the ones you do not like.
- The location (either continent, country, or state) you want to get an audience and conversions from.
- The traffic requirements
- Request for approval of advertising materials.
4. Share Creatives and Marketing Materials
As an affiliate manager, it is your responsibility to make your partners familiar with the products/services you want them to advertise. You should preferably send some samples to make them understand better. If not, you should provide precise information and details.
If you want your partners to generate pay-per-click traffic, then you should enclose brand books, logos, and other related material to help them create attractive and engaging banners for their ads.
If you want your markets to promote content majorly through email marketing or social media posts, you must pay special attention to the creative materials you provide them. The promotional materials, like banners, should answer all the critical questions your customer might have about the product or the brand.
You can use various types of content, like tutorials, FAQs, infographics, video showcases, and templates. For the maximum conversion, you should create top-notch content for all stages of the sales funnel.
5. Offer Competitive Payouts
With hundreds of products launching in the market every day, you need to earn your partners by offering them competitive payouts. This captivates not only more partners but also some of the best marketers in the industry. This also helps build long-term relationships and helps scale your affiliate marketing program at a quicker rate.
The commission of affiliate partners may depend on various factors, such as conversion points, campaign goals, products, and category. To create a competitive offer for your marketer, you should first study the market and analyze your contender’s offers.
Although, you should never go out of your way to pay your partners. In simpler terms, you should never cut your commission. Before creating an offer, you should always ask yourself the highest amount you can pay without going off-budget. This would help you offer competitive prices to your affiliate partners.
6. Add Promo Codes
Another bulletproof marketing strategy to promote your offer is providing unique discounts and promo codes. When your partners offer exclusive offers or personalized promo codes to their audience, they tend to have a much more significant impact on them. They add a unique value to your offer.
You can use special software tools to create and track personalized promo codes for your affiliate partners. With AffiRails’s promo codes tracking solution, you can easily create coupons for marketers, set time and usage limitations, as well as track the effectiveness of your offer.
7. Give Bonuses for Additional Sales
Every marketeer loves a bonus payout for their work. This is one of the best tricks to keep your affiliate partners committed and engaged with your offer for the long term. This also motivates your partners to boost their marketing campaign and put in the extra effort.
As an affiliate manager, you can offer your partners a bonus revenue once they reach a certain number of conversions or acquire new customers. With our Commission Tiers feature, you can easily set up higher payouts for your marketers once they have cleared the criteria. The tool helps automate the process of working out the income and bonuses and provides advanced flexibility.
To Sum Up
To drive more traffic and conversion to your affiliate offer, you need to create attractive and engaging proposals for your affiliate partners. You should treat them just like you would treat a new customer. Here are a few tactics that you could stick to while framing your offer, to fascinate high-performing affiliate partners.
- Market-specific products with high brand value
- Create personalized and targeted offers for your partners
- Provide precise and detailed information about your offer
- Share marketing materials and creatives
- Offer competitive payouts to your partners
- Add customized promo codes for your affiliate partners
- Offer bonuses to your well-performing marketers for additional sales.
Along with this, you can also add some personal marketing tips for your partners. This would help build personal and trusting relationships with your marketers. You should try and test different options to figure out which works the best for you.
AffiRails is a robust partner marketing software solution that helps you share your attractive affiliate offers, track results, and reward your partners for their exceptional work. We help you reach high-quality affiliate partners, manage offers, monitor the performance of your campaign, and make semi-automatic payouts.