We all live in an English-first world. As the most spoken language globally, even if you are not a native English speaker, you still would have come across various English movies, songs, or TV shows growing up.
But English speakers are not the only users of the Internet. As per a report provided by Statista, the Internet comprises only 25.9% of English speakers. It indicates that almost 75% of the internet population may not understand your content.
If you wish to improve your business with affiliate marketing, then considering multilingualism is the right way to expand your network and grow your reach worldwide. This article explains why it's essential and shares some effective strategies for implementing multilingual affiliate marketing.
Conventional Vs. Multilingual Affiliate Marketing
To sidestep any confusion for a beginner, I would like to briefly describe both traditional and multilingual or global affiliate marketing and how they are different from one another.
Traditional affiliate marketing is a performance-based marketing technique, where the affiliates advertise someone else's services or products in return for a benefit. A commission payout is rewarded to affiliates every time a purchase is made through their link. This bonus creates a win-win case for both product owners and affiliates.
The primary benefit of a performance marketing technique is that once content is created and posted, it becomes a passive source of income for an extended time for every click or sale generated through the published content. You can easily create an affiliate relationship with various online businesses, bloggers, social media influencers, and many more.
Multiple pricing models can determine an affiliate commission depending on the marketing objectives. It is important to note that performance marketing is not limited to physical or digital products. You can also use it to generate downloads, referrals, or sign-ups.
The various commission models of performance marketing include,
- Cost-per-click (CPC)
- Cost-per-lead (CPL)
- Cost-per-sale (CPS)
- Cost-per-action (CPA)
- And many more
In comparison, global affiliate marketing uses multilingualism to reach a more comprehensive network of consumers. So, rather than creating content only in the English language, you can also use other languages like Spanish or French and look for newer opportunities to form partnerships with international content creators and affiliate networks.
It is safe to assume that global or international affiliate marketing will positively impact the multilingual audience and increase your conversion rates.
Why Integrate Multilingualism Into Your Affiliate Marketing?
The internet consumer base has evolved in recent years, making it increasingly global. Today, users are more inclined to buy goods or use services from international companies as it has become more accessible.
As per the global ecommerce forecast projections, international ecommerce sales are estimated to reach a massive $7.385 trillion by 2025. With businesses catering to a broader audience, marketers need to find unique ways to get a newer audience before their competitors. One way of achieving this is by using multilingual affiliate marketing.
Tips for Implementing Multilingual Partner Marketing Effectively
If implemented appropriately, global affiliate marketing can be very profitable. However, getting started can be a complex procedure for a beginner. Here are some tips that can help a long way in implementing an effective multilingual marketing process:
1. Pick your niche
Firstly you'll be required to select a niche for your affiliate marketing campaigns. Evaluate different niches and choose the one that is easy to expand and would appeal to your audience the most. Analyze different verticals thoroughly and pick the least competitive niche as it would be easy for you to get started.
Research the relevant topics for content in your chosen niche and consider forming a performance marketing strategy with it. You can also monetize multiple affiliate products by evaluating their demands and sales.
Niches like fashion, beauty, health & fitness, finance, cryptocurrency, and gaming are most profitable for affiliate marketing.
2. Study the market and set your expectations
Before getting into the multilingual affiliate marketing program, it is crucial to study the market you are trying to target. It means understanding the principles and systems that might affect your online campaigns. It is also essential to learn about any language barriers that might come up during the implementation.
It is possible to come across your local competitors while doing the research. This would give you a better idea of handling your local performance marketing campaigns. It is best to compare your products and services with your competitors, check out their affiliate networks, and learn about their commission rates. This practice helps you to understand what's working for them.
Additionally, it is critical to note that the demand for a product or service varies from region to region. It is always advised to set your expectations for the market you're targeting. For example, if you're a SaaS provider, a well-established market like the US would be a better target location than a smaller location like Egypt. A larger market will comparatively be more aware of the service than a smaller location. Setting the right location expectations will improve your campaign results and increase conversions.
3. Create content focused on the local audience
It is always a good idea to feature content in the language of your international audience, pointed to your website or ecommerce store.
Every 9 out of 10 international users are prone to ignore your product or service if it is not in their local language. Therefore offering a platform with options like translation can remove such language barriers and provide more scope for your audience to engage with your content.
Usually, Google provides automated translations, but these translations are not perfect and leave an impression of lacking effort in acknowledging your consumers.
It would help if you considered the following tips for your affiliate marketing campaigns when creating locally-focused content.
- Design content relevant to an international audience as it would be easier for you to expand. Furthermore, it will be helpful if you consider producing multiple content like blog posts, podcasts, videos, and many more.
- Make sure to add a local payment gateway like PayPal or Payoneer, making it easier for users to make online payments.
- Ensure that all your campaigns comply with the local laws and regulations.
- Make efforts to improve the translations of your website that are in line with your brand strategy for a better user experience.
- Utilize the national holiday and other local events to target new audiences and obtain more unique sales.
It is possible that your website will not be able to meet the needs of all international customers. Yet, learning about your buyers' geographical location can help you in the long run. This understanding will help you customize your web content to meet your audience's expectations.
4. Boost your traffic using SEO
The keystone to any performance marketing strategy is SEO. With a good plan, you can quickly push your website to the top results of the search engine results page.
Use of the google analytics tool can help you target your affiliate campaigns more efficiently as it will make it easier for you to track your visitors and their conversion rates.
You can also check for search queries and keywords relevant to your business and how they rank for different languages. Utilizing Ahrefs platform can ease your work as it provides you with the best keywords for your blogs and other content.
Looking for keywords with a higher CPC, higher search volume, and lower keyword difficulty is always recommended.
Check your competition website for the keyword you want to target, as this will help you find the topic with less to no information, which you can use to create content that helps you rank up your website faster on search engines.
5. Check global affiliate programs and networks
If you want to pursue multilingual affiliate marketing, the best thought is to find affiliate networks and programs that can help you build valuable partnerships. It is necessary to assess all your options as affiliate networks, and affiliate programs are different.
a. Affiliate Networks
Affiliate networks are online platforms that connect you to affiliate publishers and merchants worldwide. These networks are a digital marketplace to find the best Affiliate offers globally.
Some of the most popular affiliate networks are ShareASale, Awin, Avangate, Flexoffers, Clickbank, Rakuten Advertising, and many more.
b. Affiliate Programs
Affiliate programs remove the mediators from the equation as it comes directly from the company to boost their marketing efforts and sales. You can always check for the relevant affiliate programs in the location you want to expand.
Amazon Associates, CJ Affiliate, eBay Partner Network, and many others are some of the most popular affiliate programs that operate worldwide.
Affirails enables performance agencies to form business connections with advertisers and new marketing channels. This helps in expanding your reach worldwide through multiple traffic channels.
After forming partnerships with affiliate networks and programs, you'll need to create a team before implementing your campaigns. It all depends on the size of your chosen affiliate program. Still, it would be best to structure local teams to manage and maintain specific regions and countries and an account manager to manage all the teams and maintain relationships with the publishers.
6. Localize your affiliate marketing programs
When expanding to a non-English speaking country, it is always advised to localize your affiliate marketing programs with the help of a local team that can provide you with local language support.
This makes your translations on point, and nothing major is lost during the translation process, as would happen when using a google auto translator. The language used should sound natural and include native phrasings and wordings, making it more personalized.
Hiring a dedicated team in the target location will help you promptly manage customer support and launch campaigns based on local timezones.
7. Use multiple tools for business intelligence and digital marketing
It is easier to streamline the multilingual affiliate marketing process using different business intelligence and digital marketing tools. Many applications are available to help you ease your business processes and increase your sales growth.
- Keyword research tools like SEMRush or Ahrefs for detailed keyword research in targeted locations
- Web analytics tools like Google Analytics track and study your website data in real-time.
- A CMS (Content Management System) like WordPress to manage your ecommerce store or website
- Partnership marketing platform to automate and scale your partner relations across various performance marketing platforms
- Email marketing apps like MailChimp to manage emails and send new offers to your subscriber's list
- Platforms for data transfer and automating time-consuming tasks that work with affiliates worldwide
- Cloud-based contact center software to offer smooth customer support to all your global audience
Go Global With Multilingual Performance Marketing
Building partnerships with affiliates internationally can be complex, but you can quickly get it done with the right strategies and a dedicated affiliate marketing platform like Affirails.
There is no better way to succeed internationally than speaking the language of your customers.